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New audience member

A new_audience_member event is fired when a customer opts in to receive marketing communication from you.

Information sent in the payload for a new_audience_member webhook is summarised in the table below.

Property Type Description Example
alert_id string The unique identifier for this Paddle webhook alert. Integer value sent as a string.
alert_name string The alert name.
Default: new_audience_member
created_at string<date-time> The date and time the customer has been added.
email string<email> The email address of the customer.
event_time string<date-time> The date and time the event was triggered in UTC (Coordinated Universal Time).
marketing_consent string The value of this field 0 or 1 indicates whether the user has consented to receive marketing messages from the vendor.
Allowed values: 0 1
p_signature string This field contains an encrypted token that you can use to verify the request authenticity. See Verifying Webhooks.
products string Comma-separated list of Paddle IDs of the products the customer has purchased.
source string Source of customer acquisition.
Allowed values: checkout trial order activation import application
subscribed string This field is deprecated and will be removed in a future update. Please refer to the marketing_consent field instead.
user_id string The customer user ID.